FOOD FABLES
THE BRIEF: create an initiative that encourages students to “flourish” when it comes to their nutrition
THE EXPERIENCE
After users receive their personal archetype, they are then taken on a gamified journey to help improve their specific nutritional habits.
The app allows users to set their own goals with their own self-rewards, using their character to guide them through their goals and encourage them.
THE ARCHETYPES
Archetype quizzes and personality quizzes have become increasingly popular among youth and young adults. To streamline the Food Fable experience and create a journey that can be applicable to a variety of lifestyles, we developed six core archetypes that each represent a more niche nutrition lifestyle.
THE DELIVERABLES
Our main deliverable is our app, but Food Fables has the deliverables to begin the journey in a physical form. Users can take the printed version of the quiz, where they can then receive a baseball card and sticker of the archetype they receive.
If the user wishes to expand on the experience, they can then log into the app and continue their journey virtually.
